Here’s a very practical recommendation for you other solo-entrepreneurs, consultants and small business owners out there.
Many of the folks who frequent my blog and sites, and my own coaching clients … are people who either currently are or want to be running businesses and lives that truly express who they are. That expression often has a creative or even spiritual component to it. A whole lot of folks are awakening to how they want to create lives that really work for them and are taking steps to make that happen. That is what my SHIFT-IT work is all about.
Unfortunately, a problem with a lot of the soul based people I encounter … at least where their businesses are concerned .. is that they don’t know how to effectively express and market who they are. Some even have the old fashioned idea that marketing and sales don’t belong in a spiritual or creative based business. That these disciplines are supposedly ‘bad’ , ‘uncouth’ or ‘unnecessary’.
As someone who runs a creative and spiritual based business I can tell you that this is complete and utter nonsense. Good, practical marketing and sales training is imperative to your success and doesn’t have to go against your principles or values. You need to get the word out about what you do … in language that your potential clients can recognize and understanding. I feel its even more important for creative and spiritual based business owners to learn how to do this. As your work can have such a positive impact on people, community and the world in general.
One key skill that most new entrepreneurs overlook (if they even know what it is to begin with) is copywriting. This is the ‘copy’ or writing that goes between you and your clients. The writing that is in your emails, your e-zine, your website, your marketing materials, etc. Anything you write about yourself and your business should have good copywriting essentials to it. Even this blog post is an example of copywriting.
I confess that I had no clue when I was starting out about what copywriting was and how invaluable it is to learn it (even though my undergrad was English and I’ve done a lot of formal writing over the years!). However, when I finally understood, and began to apply good copywriting technique to my creative businesses – my connections to and responses from my market climbed massively. I wish I had known of these skills much, much earlier.
My breakthrough came when I heard of and then eventually met and worked with my now friend Lorrie Morgan-Ferrero of Red Hot Copy. Lorrie is a master of copywriting and she’s an elite female in a world dominated by fast, smooth talking men. She has heart, style and is a really good teacher. She has helped me immensely in my development while also allowing me to maintain my own style and values.
(Here’s a photo us from one of her workshops down in L.A. – I graphically recorded her key messages and created live graphic summaries of the presentations of her invited speakers. She’s the hot redhead, I’m the exhausted but happy brunette).
Lorrie is hosting a free webinar next week … so I wanted to make sure my readers know about it – in case this is the missing link that can catapult your business or practice up to the next level. You’ll have to take some of what she says with a grain of salt (she is an internet marketer after all … she is spiritual and very, very creative … but she’s been playing with the big boys for quite some time so still carriers some of their language). Just take what you like and leave the rest. I have always found the positives of what I take away from her events to totally outweigh anything else.
Here are the details of the event:
~~~~~ANNOUNCING A SPECIAL CONTENT-RICH WEBINAR~~~~~
Mark your calendar for Tuesday, January 22 at 11am Pacific/2pm Eastern Lorrie is giving back in a f*r*e*e promo webinar –
*Copywriting Makeovers – How Tiny Tweaks Can Skyrocket Your Profits!*
These are secrets you can apply IMMEDIATELY to YOUR business. You don’t want to miss this call!
FAIR WARNING: You don’t have much time because this topic is EXTREMELY popular and she’s already let the cat out of
the bag to her own list.
(Yes, there will be a replay if you miss the call, but you must sign up to get access.)
Also, the REPLAY WILL BE UP FOR JUST 24 HOURS. After that 24 hour window the call will be taken down permanently.
That’s because Lorrie normally charges a pretty penny for the amazing copywriting techniques she’s sharing with you
for f*r*e*e!
Here’s some of what you’ll hear on the call…
* What you MUST do before you write a single word of copy (or expect it will fail miserably);
* How to make your copy easier to consume by your target market;
* Simple ways get them to see you as the go-to person over ANYBODY ELSE in your market;
* The one fail-proof technique to making your copy flow that even COPYWRITERS OFTEN OVERLOOK;
* And more!
Reserve your spot now, mark your calendar, and be sure to call in early.
P.S. After attending one of Lorrie’s live events several years ago we hit it off and became fast friends. As a lover of words she also had a deep appreciation for the power of visuals. So she commissioned me to create some custom charts for her in my graphic facilitation style. Check out the Visual Bio chart I created for her to help her explain her own journey of growth to her market.
P.P.S. If you have been following copywriting and internet marketing techniques already, you most likely will recognize some of these names talking about Lorrie:
“Lorrie flatters me, often, by saying I helped her launch her career… but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around — working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.” John Carlton, www.John-Carlton.com
~~~~~
“If you become *good* at writing decent copy you can make a small fortune — and that’s no exaggeration. My good friend, Lorrie Morgan-Ferrero is one of the most UNDERRATED copywriters (and best copywriting TEACHERS) on the entire Internet. If you’re looking for someone to break down the mastery of copywriting into an easy-to-follow, step-by-step process, you should check Lorrie out.” John Reese
~~~~~
“I’ve made over $19,000 from the copywriting skills Lorrie taught me. Lorrie, no one I know in the industry teaches the principles and techniques of kick-ass, get ’em-to-buy copywriting as well as you do. I went from a fumbling and confused wanna be marketer to an unstoppable marketing maverick because you showed me step-by-step how to write words that persuade and sell. And I never thought of myself as a “sales” person – I have an art background. But you’re special in that way because you understand what it’s like to be a heart-based person and you are so gifted at showing people like us how to win in the internet marketing game. Thank you so much Lorrie because FINALLY there’s someone teaching copy with a down-to-earth, sensitive approach!” James Roche, www.infoproductguy.com
~~~~~
“I’d like to credit Lorrie with helping me earn $7,674 in 72 hours. And tens of thousands of dollars since then using copywriting techniques she taught me. You know how sometimes you learn something you didn’t even know you needed to know? That’s what learning copywriting from Lorrie is like. I work with independent professionals and entrepreneurs everyday and I’d say the single biggest reason their incomes aren’t higher is bad copy.” Michael Port, www.michaelport.com Red Hot Communications Inc.
[tags]Lorrie Morgan-Ferrero, copywriting, copywriting workshop, copywriting training, Red Hot Copy[/tags]
