Volume 6, Issue 14 | August 6, 2010
www.shift-it-coach.com | [email protected]



  1. A Note From Christina
  2. Events Calendar
  3. Article: Craft Your Powerful SHIFT-IT Statement
  4. Recent Blog Entries

Dear %$firstname$%,

It's been a beautiful run of weather here in Victoria, British Columbia, Canada – sunny and warm … just as I like it!

Continues to be a great season full of golf, painting (see photos for latest two), and preparing for the fall SHIFT-IT and Interactive-Graphics courses (both in-person in Victoria BC plus first-ever online option).

XinaMerk Painting Number 5

We also launched SHIFT-IT Central® this past Monday.  A low-fee weekly program for new and seasoned SHIFTers … a supportive community to learn and effectively apply SHIFT-IT, Law of Attraction and Soul Integration principles to your evolving life. This is a drop-in coaching program with audio archives … new members may join at any time (first month complimentary).


XinaMerk Painting Number 6

In order to coach as many people as possible on these calls, I've created a "SHIFT-IT Statement" protocol – to help clients summarize and direct their SHIFT-IT topic and the results they desire. Law of Attraction is all about where you choose to focus your attention and the results this has. The trick is to place your focus on what you DO WANT --- not on what you don't (although the "don't" is a starting place and something you don't want to push at or reject). Those of you, who know this, also know that it's often easier said than done! Sooooo, today's article is How to Craft Your SHIFT-IT Statement –something you can do on your own or when you join us at SHIFT-IT Central


Christina Merkley,
The SHIFT-IT Coach

ChristinaMerk on:
Twitter @christinamerk

Christina Merkley on:
Facebook Fan Page

See Me on:


SHIFT-IT SCHOOL (Upcoming Events):

Christina's Curriculum (Fall Classes):

Mondays, 5pm Pacific
SHIFT-IT Central®
Join our growing SHIFT-IT Community! Weekly support as you SHIFT your work and life for the better. Apply SHIFT-IT, Law of Attraction and Soul Integration to your unique circumstances for satisfying results. Laser coaching, expert guests and leading-edge sharing --- all with like-minded souls from around the globe (you are NOT alone). Open to seasoned SHIFT-IT students and newbies alike – first month F.R.E.E.! Register Now

SHIFT-IT Online Group
7 Weeks: Saturdays, 10-11:30 a.m. Pacific, August 21 – October 2

There is a massive energy shift currently occurring on our planet – can you feel it?! Are you responding to its call to SHIFT your life and Become Your Next Self? This powerful 7-week online program provides expert guidance and support on your journey to a more authentic and satisfying life. Draw your new vision. Soften and erase your limiting beliefs, self-sabotage and resistance. Manifest what you most desire. Join supportive like-minded people from across the globe. Includes SHIFT-IT Home Retreat Kit® with suite of 17 visual maps.  Register Now

Note: This course is prerequisite for Living LOA and SHIFT-IT Coach Certification

Living the Law of Attraction (online course)
12 Weeks, Sundays, 10-11:30am Pacific, Oct. 3 – December 19th
Now that you have your SHIFT-IT foundation in place – you are ready for the advanced principles and practices. Move your understanding of Law of Attraction from your head to your heart/body ... for full impact and maximum results. Deep 'Trouble at the Border' processes to heal, re-program and replace your habitual patterns. Plus hot-off-the-press Merkley Maps, including new Self-Parenting templates. Register Now

Prerequisite: SHIFT-IT Online Group or SHIFT-IT Home Retreat Kit

Fundamentals of Interactive-Graphics (two options)
Option 1: 9-week Online Course Oct. 18- Dec. 15 (Webinars, Mon. & Wed. 12-1 pm Pacific)
Option 2: 3-Day In-Person Workshop: Nov. 4-6, Victoria British Columbia, Canada

Statistically over 87% of your facilitation, coaching, training and consulting clients are visual thinkers – learn powerful visual skills to boost the effectiveness (and fun!) of your process work with groups and individuals. This 9-week online or 3 day in-person professional skills training thoroughly covers custom chart work, graphic recording, graphic facilitation and graphic coaching (the four main applications of working visually with groups and individuals) so you can add these powerful tools to your own consulting, facilitation, coaching and training offerings.
Register Now (Combo with SHIFT-IT Coach Certification available too)


The Biz and Life Accelerator
9-Month Elite Mastermind, Oct . - June (invites coming soon!)
Very excited about this new elite coaching program. For serious SHIFTers, this 9-month guided mastermind is for those with solo practices or small businesses with goals or realities in the 50K-500K range. Take a quantum leap in your personal and biz development, not to mention your bottom line! Internet marketing instruction coupled with deep inner manifestation work (the unique one-two combo that has resulted in my own success). Two 2-day retreats (L.A. and Victoria B.C.), weekly online huddles (instruction and masterminding) plus private coaching. Launch begins with advance student invite-only application process – watch your home mailbox for more details in a few weeks!



(Now Recorded!) To Listen to My Audio of This Article, Click Here)

This week my team and I launched a new program at SHIFT-IT Coach, Inc. The new program is called SHIFT-IT Central® and its weekly time is Mondays at 5 pm pacific.

It's a low-fee weekly program for new and seasoned SHIFTers … a supportive community to learn and effectively apply SHIFT-IT, Law of Attraction and Soul Integration principles to your evolving journey.

"SHIFT-IT Central®

Given the amount of group and training programs I'm now leading, the nature of how I work has to change --- I just don't have the bandwidth I used to, to do private one-to-one coaching, even though I LOVE IT. This program enables people who are not in my higher end mastermind, The Biz & Life Accelerator (launching soon), and even those who are – a fun and affordable way to have ongoing access to me for one-to-one attention and SHIFT-IT intervention.

Plus, given the community nature of this forum, you also receive the precious experience of listening to others be coached and witnessing their evolutionary journey.


For years, I have had the deep privilege of being allowed to witness my clients' amazing emotional and vibrational work. I have often wished that others with similar themes and circumstances could have overheard the private work we just did--- as it would be so helpful (not to mention efficient!).

First, to see that they aren't alone, weird or unusual (unfortunately a condition that can plague some of us) and secondly, to piggy back off the insights, ahhas and breakthroughs that happened.

A Helpful New Protocol:

In order to coach as many people as possible on the SHIFT-IT Central calls, I've created a "SHIFT-IT Statement" protocol – to help clients summarize and direct their SHIFT-IT topic and the results they desire. Law of Attraction is all about where you choose to focus your attention and the results this has. The trick is to place your focus on what you DO WANT --- not on what you don't (although the "don't" is a starting place and something you don't want to push at or reject … it's something you want to make peace with at the same time you are reaching for more). Those of you, who are familiar with these concepts, also know that it's often easier said than done!

The new protocol, that each person who comes onto SHIFT-IT Central to be coached uses, starts with a simple sentence that declares the area or category that they want their shift in (i.e. work/career/right livelihood, prosperity, environment, relationship, body/weight, family, health, personal growth, fun & recreation, friends, etc.). Then a second succinct sentence that describes the nature of the SHIFT in this area/category that is desired.

SHIFT-IT Statement:

  The area/category of my SHIFT is:


My desire is to SHIFT-IT from

__________________________ to


Some Examples:
Here are some examples to put the format in context:

  • The area/category of my SHIFT is work. My desire is to SHIFT-IT from being negative and dissatisfied with my current job to being self-employed doing what I love and being prosperous.

  • The area/category of my SHIFT is physical environment. My desire is to SHIFT-IT from the area I currently live in that I have outgrown to living in a location where I am happily connected with nature and a nice community and have lots of space to have horses and my other interests.

  • The area/category of my SHIFT is my body. My desire is to SHIFT-IT from the extra weight I have been carrying to being back in a body that feels good, sensual, healthy, strong and energetic.

  • The area/category of my SHIFT is relationship. My desire is to SHIFT-IT from a disconnected relationship to a connected, fun, team-feeling where we come home happy to see other and glad we are together.

  • The area/category of my SHIFT is financial. My desire is to SHIFT-IT from the worry and insecurity I often feel about my finances to security, stability and calm. To have financial abundance, prosperity and plenty.

The Statement Is a Good Starting Place:

These statements are a good starting place but they are only the beginning of the true SHIFT-IT work. Through the SHIFT-IT Statement my client's mind has begun to define and clarify the area they want to focus their SHIFT-IT work on and the result they desire. My job as their SHIFT-IT Coach is to get them to continue to focus (and vibrate as) the shift they desire … through all the various tools in my palette and tricks up my sleeve that I possess (storytelling/vignettes, wouldn't it be nice ifs, virtual reality, soul integration work, etc.). All the fun stuff that I adore and that is so helpful for SHIFTing clients off of what they don't want and onto what they do.

What I deeply appreciate and love about the work, especially when done in a group setting, is that different people require different things … so it keeps things fresh. The approach or processes that worked for one person may not work at all for another – in fact they can be almost antagonistic depending on where the person is on the emotional scale. So it keeps me on my toes and tuned into what each particular client needs, on their subject, at that particular juncture in time. My experience, intuition and connection with my own guides and the guides of my client (they are always whispering, nudges or giving me flashes of inspiration about what to do) moves us along --- and it's a total co-creation with the client … as their guidance system is what directs the whole process and ultimately tells us whether we have been successful or not.

For more exposure to these principles and to play with your own SHIFT-IT statements and energetic shifts, drop by SHIFT-IT Central for some great support and community. The first month is totally free … so you can feel out whether this is a vibrational match for you. New members are welcome at any time plus you receive immediate access to the audio library of previous calls and bonus materials. Hear you soon and I look forward to working directly with you and your desired SHIFTs!

Blog Comments: Thoughts? Reactions? Have something to add? Click here to leave comments and read those left by others.

Audio MP3s of Past Articles: Click Here

© 2010 Christina L. Merkley

You can, as long as you include this blurb and a functional link to my site:

Christina Merkley, "The SHIFT-IT Coach" and creator of the SHIFT-IT System®, is a Visioning and Strategic Planning Expert specializing in Visual Thinking and Law of Attraction techniques. Based in charming Victoria, British Columbia, Canada, she works deeply with individuals, partners and conscious businesses to define and manifest what they truly want. And, trains other helping professionals in her innovative ways of working. For more www.shift-it-coach.com


Looking for more rich, SHIFT-IT content? Check out my blog for recent ramblings, resources and general interest features:

Besides the Blog, there are plenty of articles to read in the Ezine Archives. Browse past issues here.

Click Here to Read SHIFT-IT Blog



Ready for your SHIFT? There is a HUGE TRANSITION going on in the world today both at a spiritual and physical level. Many people are feeling the call to ascend to a crisper, cleaner and more soul satisfying life - are you one of them? Enlist me as your personal transition aid. Define your vision, bust through your interfering resistance and start taking action. Pioneering Graphic Coaching and Law of Attraction methods.

Coaching Options




Are you a helping professional with a creative bend? Are you intrigued with the visual way I work with my clients? I've trained hundreds of facilitators, consultants, trainers and now coaches, counselors, social workers, etc from around the globe. Learn fundamental graphics skills that you can use in your own work with groups and individuals. Come join the graphic tribe!

Training Options



Do you use or want to use visuals in your professional work with individuals? Working graphically is an extremely powerful way to boost the effectiveness of your craft. Come join my complimentary Facebook group called The Global Community of Graphic Coaches (GCGC). Communicate with like-minded peeps, post and share photos of your work, and receive feedback and support. Great way to stay connected!

Click Here to Connect with GCGC


Christina Merkley
The SHIFT-IT Coach

Christina Merkley is The SHIFT-IT Coach. Creator of the SHIFT-IT System®, she guides individuals, partners and conscious companies in defining and getting what they really, really want.

A teacher of Law of Attraction, she is also an expert in visual meeting techniques, strategic planning and visioning: having worked for such notable companies as BBC, Readers Digest Funds, eBay and Stanford University. After a move from San Francisco, she now lives in charming Victoria, British Columbia, Canada - where she maintains a vibrant coaching, facilitation and training practice.

Full Bio

Copyright © 2004-2010 Christina L. Merkley. All rights reserved.
60 Dallas Road, Victoria, British Columbia, V8V 1A2, Canada