SHIFT-IT Coach Newsletter Header
Volume 7 | Issue 7 | April 8, 2011


I'm enjoying early Spring ... how about you? The big trees are beginning to bud, the early cherry trees are flowering ... and the next level of my passion work is blooming too!

It's been webinar central around here lately - continuing to run my Biz & Life Accelerator (we have our 2nd retreat in a few weeks here in Victoria and I'm sooooooo looking forward to seeing you all in-person again!) and launched the 2011 cohort of Graphic Coach Certification earlier this week. And, have been a busy bee pulling together two new online offerings - working with fascinating and fun collaborators. Relationship by Design with Over 40 Dating Expert Jonathon Asley (7 week webinar series for those desiring to SHIFT their love lives!). Plus "Thrive in the Time of Awakening" with The THEO Group (a spiritual collaboration with Sheila & Marcus Gillette delving into the really big picture perspective of what is currently going on in our world and how we can use these intense times to gain self and emotional mastery … details coming soon).

My Webinar Command Station ... Gotta Have Good Tea!

Given I've been immersed in my various offerings (and I've been coaching my Accelerators on defining and marketing theirs), I thought I would write this issue's article on how to get your own creative offerings out into the world.

Hope it's helpful. Cheers,

Christina Merkley,
The SHIFT-IT Coach



Ayn Hanna
Ayn Hanna
Certified SHIFT-IT

"I was recently asked, "How are you able to get your art done while also juggling a family and full-time day job?" Over the past year I have been working to become a Certified SHIFT-IT Coach, and I've been using this powerful process to do my own strategic visioning and planning too. I have achieved AMAZING results in the past year:

  1. Accepted in local, regional, and national juried exhibitions, received my first award, and sold work at shows.
  2. Held first(now annual)open studio show.
  3. Accepted into Fort Collins Studio Tour.
  4. Created a website, blog, & Facebook Fan page.
  5. Teaching "Visiting Artist Workshop",at Ah Haa School for the Arts in Telluride, CO.
  6. Invited to be in 2-artist gallery show.

The SHIFT-IT Process® is like putting rocket boosters to whatever "IT" you want to shift - I've experienced it personally and had the privilege to witness it work its magic with my clients too. Thank you Christina!"

Ayn Hanna
Graphic Facilitator & Textile Artist



Wednesdays, May 25 - July 6, 2011, 5-6:30pm Pacific (with Jonathon Aslay)

Join Over-40 Online Dating Expert Jonathon Aslay and myself for this powerful, informative and fun 7-week self-exploration experience. Single, divorced, widowed? Ready to fluff up the relationship area of your life again (yes, you remember what that is!). Practical outer work methods (including the ins and outs of successful online dating) coupled with deep inner work (getting your own alignment in order as 'like attracts like'). Lead by male/female facilitation duo for balanced masculine and feminine energies (you'll be surprised by who carries what). Join Us Here.

Tuesdays, May 17-June 28, 5-6:30pm Pacific (The Teachings of THEO, with Sheila & Marcus Gillette)

Life is heating up all around us – earth alignments, political and economic upheavals, and threats to our ecology … what’s an intuitive, creative, spiritual person to do? Resist? Give up? Or, learn how to effectively engage with the time of awakening that is upon us. It’s my pleasure to announce a new and very timely online collaboration with The THEO Group. Expand your perspective on the intensity of our current times (it’s a good thing) and learn how to raise your vibration while lessening your resistance – to create a joyous and secure soul-directed life.

Public Workshop. May 19-21, 2011, Victoria, British Columbia, Canada

87% of our clients, co-workers and colleagues are Visual Thinkers … isn't it smart to learn how to engage them in the style they prefer?! Add "Interactive-Graphics" to enhance YOUR consulting, facilitation, training or coaching with groups or individuals. Hands-on, direct mentoring with seasoned female pro in this lucrative niche. This professional skills training equips you with the base skills to do Custom Chart Work, Graphic Recording, Graphic Facilitation and Graphic Coaching --- the four main applications of working visually to enhance strategic thinking, decision-making and performance and to reduce conflict, misunderstandings and confusion. FYI: all artistic levels welcome, you DO NOT need to be an artist to effectively employ this client-pleasing method. Full Details and Online Registration

Consider a Private Workshop Instead.

Mondays, 5pm Pacific (drop-in coaching … join the weekly community today!)

Join the growing SHIFT-IT Community! Christina's private coaching schedule is full with Accelerator and VIP clients, however she's accessible for others who want to make their SHIFTs too. This weekly tele-program offers very affordable drop-in coaching in a community atmosphere. Draw your vision, erase your resistance and get into aligned action! Includes full audio library (downloadable mp3s and forum when you can't join us live). Join Us Here.




(Now Recorded!) Listen Rather Than Read! Click Here

I'm coming off a busy and buzzing week ... providing ongoing coaching to my Biz and Life Accelerators (incubator where I teach the basics of building an online biz while simultaneously doing your inner work), launching the 2011 cohort of Certified Graphic Coaches, and putting together two new webinar series to run late May - early July with wonderful collaborators.

Soooooo, I thought it was timely to share some insights into how to grow and organize your business offerings be they products or services (especially if you have specialty knowledge or information to share).

1. Follow Your Interests and Put In Your Hours

Time and time again I suggest that info entrepreneurs and wannabe online teachers follow their natural attractions and instincts … and the subject of how to create and launch your offerings is no different. It all begins with your natural inclinations. In order to create an offering, you first need to know something of value to share. You get that by following the cookie crumbs on something you like and studying the heck out of … putting in your 10,000+ hours to reach competency or expertise (recommended reading: Malcolm Gladwell's book 'Outliers'). To stick with that kind of focus it helps to actually like what you are doing during all those hours!

Malcolm Gladwell's book 'Outliers'

For example, when I first stumbled upon the visual way of working with groups (via my mentors at The Grove Consultants), I was totally intrigued and logged hours upon hours in studying all I could and reviewing the work of others – then doodling, drawing and eventually earning my keep as an internal, then self employed graphic recorder and graphic facilitator. I logged A LOT of hours through that decade and almost as many air miles!

2. Trust the Pull into Different or Related Subjects
While I continue to love the visual way of working, I'm not as obsessed by it as I used to be (having reached a decent level of mastery and recognition). However new obsessions have taken its place. For another decade (with some overlap with my interest in Interactive-Graphics) I've been obsessed with Law of Attraction and meta-physics --- getting my hands on anything about LOA, you-create-your-own-reality, channeling, manifestation, space, universe, etc. I'm not as obsessed as I used to be (given I understand a whole lot more than I used to) but my awareness and attraction to these subjects will probably always be there to some extent … just like my love of visuals.


Lately I have two new obsessions. Good information on relationships and effective relating (what really goes into good partnerships in the 21st century be they business or personal) and also painting. While I have been creative for a long time with my writing, speaking and visual work … for me it a different route to go into acrylic painting where nothing needs to make intellectual sense and where I can express in looser ways.

When my interests shift after a sustained period of study, I have been through it enough to trust when this happens - and to follow what I am being pulled to. In doing so I have never been disappointed. And I trust that with enough time, my interest in this new subject will probably somehow work its way into my offerings when the time feels right too. This is often the case with my clients as well. We can all trust our instincts and unfolding path. Our soul/higher self has got our back.

3. Package What You Confidently Know
After you honestly feel that you have reached a level of mastery (or at minimum, fair competency on a subject) then you are ready to start packaging at least a beginning offering. The level, investment and sophistication of your offering can improve and develop over time as your experience and expertise does.

I have 'you' underlined in the sentence above because YOUR internal sense of yourself and your abilities is very important. If you feel you have the competence to move forward then go for it. Feedback from the market will quickly confirm whether your sense was accurate, slightly off, or wildly delusional. If the latter, you can always return to the drawing board and re-launch down the road with whatever was missing; eating crow has never really hurt anyone in the long run.

4. Types of Packages
The ways to package your information and get it into the marketplace are varied. Depending on your expertise and credentials, you could aim to self-publish (newsletters, e-books, home study courses. etc) or land traditional publishing (books, DVD or audio programs) or offer private or group coaching, consulting, mentoring, training or certifications (even in-house tailored offerings or retainers).


Lower tier offerings where you pull people together in groups with lower investment and mid to higher tiers where the investment with the one-to-one access to you and your specialized knowledge and skills.

5. Pilots and Introductory Offerings
A great way to test the waters and see/feel things out is to create pilot or introductory offerings. I often do this with my new creations. Launch with an introductory investment with a note that the investment will climb in the future (great way to alert those who are interested in your leading edge and those keen for a good deal). For example, see my new Relationship by Design course with my fun and informed collaborator Jonathon Aslay, its launching today as an introductory course as we'll most likely do it again in the fall and perhaps years to come.

6. Partner with Others
Speaking about Jonathon ... this is a good time to mention partnering with others through joint offerings. Have some good content and knowledge of your own? Think another person's or company's info would match up well with yours? Then consider doing a joint venture. After years of being a solopreneur with just my own offerings, this season I'm branching out and collaborating with others … with plans to do more collaboration in the future. There is only so much knowledge and expertise that one person can hold. If you want to diversify your offerings and move into other interest's areas – a great way to do that is to pair with smart, ethical and complementary partners. It makes things interesting not only for your clientele but for you too!

7. What's Itchin' To Evolve?
Sooooooo, with all this good and hopefully inspiring stuff about offerings … what do you have up your sleeve? What are your natural interest or expertise areas? How can you study up or improve your competency? Are you at a level where you could launch at least a beginning offering? If so, which type of offering might be your low-hanging fruit to step out with? And, if that went well, what would the next logical step be to further enhance your funnel beyond that? If you are feeling inspired – go for it!


If you are a little shaky and need some more education, support and guidance …. well, you guessed it; I have an offering for that! My Biz and Life Accelerator provides 9-months of educational and mastermind support for solo and infopreneurs to launch or enhance your offerings using the online model (current cohort is full but I'll be running this very effective program again in the fall, with modifications to the current format … stay tuned for details).


Blog Comments: Thoughts? Reactions? Have something to add? Click here to leave comments and read those left by others.

For the full SHIFT-IT e-Zine Archives: Click Here

For the full SHIFT-IT Audio Library (mp3): Click Here

©2011 Christina L. Merkley

You can, as long as you include this blurb and a functional link to my site: Christina Merkley, "The SHIFT-IT Coach" and creator of the SHIFT-IT System®, is a Visioning and Strategic Planning Expert specializing in Visual Thinking and Law of Attraction techniques. Based in charming Victoria, British Columbia, Canada, she works deeply with individuals, partners and conscious businesses to define and manifest what they truly want. And, trains other helping professionals in her innovative ways of working. For more information visit:


Ready for your SHIFT? There is a HUGE TRANSITION going on in the world today both at a spiritual and physical level. Many people are feeling the call to ascend to a crisper, cleaner and more soul satisfying life - are you one of them? Enlist me as your personal transition aid. Define your vision, bust through your interfering resistance and start taking action. Pioneering Graphic Coaching and Law of Attraction methods.

Coaching Options


Are you a helping professional with a creative bend? Are you intrigued with the visual way I work with my clients? I've trained hundreds of facilitators, consultants, trainers and now coaches, counselors, social workers, etc from around the globe. Learn fundamental graphics skills that you can use in your own work with groups and individuals. Come join the graphic tribe!

Training Options











Christina Merkley
The SHIFT-IT Coach &
Interactive-Graphics Mentor

Christina Merkley is The SHIFT-IT Coach. Creator of the SHIFT-IT System®, she guides individuals, partners and conscious companies in defining and getting what they really, really want.

A teacher of Law of Attraction, she is also an expert in visual meeting techniques, strategic planning and visioning: having worked for such notable companies as BBC, Readers Digest Funds, eBay and Stanford University. After a move from San Francisco, she now lives in charming Victoria, British Columbia, Canada - where she maintains a vibrant coaching, facilitation and training practice.

Full Bio


>>A Note From Christina

>>In Your Words

>>Events Calendar

>>Featured Article: How To Create and Evolve Your Offerings

>>Connect with Christina

>>Blog Entries

>> E-Zine & Audio Archives


 SHIFT-IT Central®
Weekly Drop-in Coaching

SHIFT-IT Home Retreat Kit


The SHIFT-IT Home Retreat Kit®

SHIFT-IT Home Retreat Kit


Via Twitter, Facebook & Youtube

Twitter @christinamerk

Facebook Fan Page



Looking for more rich, SHIFT-IT content? Check out my blog for recent ramblings, resources and general interest features:

Lessons Learned from 10 Years as a Solopreneur

What's Your Default: Shame or Grandiosity?

Orphan Rescue (Part Two)

Orphan Rescue Map & Instructions (Part One)

Orphan Rescue and Resolve Developmental Delays

Envision a Successful 2011 With My Gift of These Four Visual Maps

Click here to read the SHIFT-IT Coach blog.


Browse past issues here.

Listen to the ezine here.

Copyright © 2004-2011 Christina L. Merkley. All rights reserved.
60 Dallas Road Suite #15, Victoria, British Columbia, V8V 1A2 Canada

Valid XHTML 1.0 Transitional