Shift-it Coach Newsletter
Volume 12, Issue 3, January 29, 2016


Had To Get JJ Into a Pic ... As He's Usually on My Lap
When I'm Working Via Webinar

I wrote last issue that I had photographer Simon DeRochers at my studio recently. To take new photos for use on my sites.

In the business coaching I do, I often advise clients to invest in professional photography and to redo their pics on a regular basis. Your identity and energy changes over time (not to mention hair color, haha) so it's important to keep your pics relatively consistent with who you now are.

People purchase from folks they know, like and trust. Photography, whether you are comfortable with it or not, is part of that equation in the web world. You need pics for your web presence. And its helps to get ones that you are ok with too, given you will be seeing them on a regular basis.


And, you may find you need to work through whatever internal demons you may have about 'being visible'. Yes, sometimes you may encounter judgmental arm chair critics, but that shouldn't stop you from getting out there and fulfilling your mission to the best of your ability. We need 'all hands on deck' during these critical times!

Refreshing your pics is also a good time to refresh your site overall too. Does it still represent who you are and who you serve? Are your offerings clear? What's your identity and brand (yes, even if a solopreneur you are a brand of a sort).

I always find this refresh process to be liberating and cathartic ... like doing a massive spring cleaning. Toss out what is no longer relevant and bring in what is. I find it's a poignant psychological process too ... coming to terms with the passage of time. Who am I now? How much time might I have left? How do I want to spend my precious energy?

SHIFT-IT Coach, Inc.As I age I'm increasingly glad that my younger self settled on SHIFT-IT Coach, Inc. as the name of my practice. As no matter what tools I'm using, they all are in service of helping groups and individuals make shifts that matter ... and helping other Process Professionals do that too. As our world converges into super important choice points, I feel even more strongly that I made the right decision to dedicate my life to 'shifting'. As every individual counts right now as the shift is upon us ... its game time!

Today's article is about some of those 'super important choice points' that we as a species and planet are currently face-to-face with. I'm a big fan of the work of American journalist Annie Jacobsen. She's written a new book called The Pentagon's Brain: An Uncensored History of DARPA, America's Top Secret Military Research Agency.

I'll explain in the following article why I'm interested in such a fascinating yet potentially frightening topic and why I feel compelled to let you know about this important book.

Yours in SHIFTing IT,
Christina Merkley, the SHIFT-IT Coach and Visual Mentor

The SHIFT-IT Coach
& Process Skills Mentor

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To Listen Or Download Mp3 Version of This Article, Click Here.

As a Process Professional I'm constantly curious about the leading edge in high performance and consciousness. I'm a pragmatist too ... so I like to research tangible methods that can truly assist my clients and myself to reach greater states of fulfillment, satisfaction and ease in the things that matter most to us (be they professional and/or personal).

That curiosity has taken me into some unexpected places over the years - an example of which is my interest in the work of American journalist Annie Jacobsen.

Ms. Jacobsen's latest book, which is garnering a lot of deserved attention is The Pentagon's Brain: An Uncensored History of DARPA, America's Top Secret Military Research Agency.

Even though I was raised a military brat, I have not, until recently, had any interest in military history. Thinking it's boring, depressing and not relevant (who wants to review battles in the past when there are so many current ones vying for our hearts and minds).

My old assumptions were ignorant. When done correctly, military history can truly inform our present, and help us understand the current crossroads we collectively find ourselves, as a species, standing at.

Brain and Consciousness Research:
I entered Ms. Jacobsen's work because of my interest in brain and consciousness studies. As a Helping Professional it's important I stay up to date about what scientists are learning that might help regular people perform and feel better in their lives. Turns out most of this type of research, and a lot of it is being done, is funded by the military, some of it through DARPA (Defense Advanced Research Project Agency).

DARPA is an American military agency whose mandate is to be a 'revolution in military affairs' and create 'vast weapon systems of the future'. They do 'pre-requirement research', which means they develop technology that is needed, before it is needed. As Ms. Jacobsen states, this mission originated during the Cold War with ballistic missile defense (the Soviet Union upset the apple cart by surprise launching the Sputnik satellite into space in 1957, in essence, kicking off the Space Race).

Where Brains Come In:
What's Sputnik have to do with coaching and my interest in brain research and consciousness studies? Well, through the decades, and through the ...


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Christina Merkley
The SHIFT-IT Coach &
Process Skills Mentor

SHIFT-IT Coach, Inc. is a boutique training and coaching company specializing in visual and energetic process work for groups and individuals. Founded by Christina Merkley, pioneering Visual Facilitator and Coach, she works deeply with individuals, partners and conscious businesses to define and manifest what you really want. Christina also trains Process Professionals from across the globe in her innovative ways of working. For more information visit and

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Looking for more rich, SHIFT-IT content? Check out my blog for recent ramblings, resources and general interest features:

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